On my drive in to work today, I noticed some signs in the yards of the homes long my route. I started thinking about these signs...Do they work? How do they work? Why do they Work?
Now, I am by no means an expert in yard sign marketing, but I do have a few thoughts as we all enter in to the final stages of the presidential primaries and look towards the general election.
It occurred to me that the signs that get noticed (by me) do so because of some very simple things.
Color, Contrast & Content. Let me explain
Color: The signs I notice usually tend draw from the same set of colors. Red, White & Blue are popular for obvious reasons. Fluorescent colors like hot pink & chartreuse may not be the prettiest but they sure stand out. Our eyes see certain colors better than others and some colors are just ingrained in our culture as being important. Effective use of color is a key noticeability factor when designing yard signs.
Contrast: The most obvious of factors, contrast is what makes the sign stand out against it's surroundings. Colors create some contrast, but other elements like the shape of the sign(usually rectangular) can create visual interest simply because it is normally viewed with grass, trees, bushes, or flowers in the background. The design on the sign itself should be such that grabs attention either because it is a familiar symbol/graphic or because it is bold and bright. Flags are a perfect example of this because we all know it and a sign that uses it brings up patriotic feelings in us.
Content: As I was driving to work, this element struck me as incredibly simple yet also elegant in its effectiveness. The simple use of letters, words, sentences grabs peoples attention purely because they don't naturally occur in their normal locations. Marketing folks will say that the message itself is important, which I agree with, but I was hit with the reality that I read the words on the signs because they were there to read. Otherwise I would just be staring at the car in front of me or the houses as I passed by them.
The Hard Sell:
Click here to view our lineup of yard signs useful for political campaigns and other messages you need to tell others about.
Disclaimer: Obviously I am a bit biased in this because we sell these miniature yard based advertisements, but I still think the points are valid and worthy of further thought/discussion. Feel free to comment below or email directly to jdixon@cmcgp.com
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